ACA, Texoma’s Buffalo Bur NEWS AND INFORMATION THAT REALLY STICKS WITH YOU.

ACA NOW - February 25, 2010

February 25, 2010

Public Awareness

Because of Camp...™ PSA Continues to Expand

• The Because of Camp…™ public service announcement has continued to expand its reach across the country. There have been over 51,000 visits on YouTube.com to the video PSA. In addition, there are over 4,600 fans of Because of Camp…™ on Facebook, and 135 followers on Twitter.
• There has been an 88 percent increase in visitors to CampParents.org from May 1 to February 25, 2008 to same period in 2009 as a result of the PSA.
• Since January 1, 2010, there have been 7 requests for the print version of the PSA from local parenting magazines.

The outdoor advertising campaign also has seen success. Members can view an up-to-date map of advertising locations on the ACA Web site.

• We have received requests from 45 vendors nationwide.
  • 31 billboards filled and 75 Pending
  • 98 posters filled and 1,241 Pending
  • 60 transit shelters filled and 120 Pending

If you see a billboard in the Texoma Section (or anywhere really) - send out a picture on Texoma's Facebook or Twitter @acatexoma

ACA would like to thank all of the donors who have helped make this campaign a reality. For more information on ACA’s outdoor advertising campaign, or for information on how you can donate, visitwww.acacamps.org/becauseofcamp/billboards/.

Education

ACA Webinars - Accessible Learning for All

Start training your camp staff now! Distance learning can improve the performance of all staff, and today's technology provides effective and accessible opportunities to all learners regardless of age, location, or reason for learning.

A variety of webinars are provided throughout the year on a range of topics relevant to the camp and youth development communities. Start the month of March off right by signing up for the Communicating Effectively with Parents and Caregivers: Strategies for Youth Program Providers webinar on March 4 and the newly added ACA Purchasing Point webinar on March 9.

Learn More

Public Relations

ACA Media Update

In the past six weeks, media activity has been on the rise. In addition to national media, many local newspapers and parent magazines have begun assembling their camp guides and information for spring and early summer articles. The ACA national office has been working with local offices and camps to provide interviews, reprinted ACA authored articles, and statistical data.

Learn More